training montage/Air bike
TYDAX Fitness came to us wanting to increase their social media presence and increase social media sales conversion. We came up with this concept to show off the products they sell, and to inspire their audience with epic workout footage.
For their second clip we wanted to introduce their audience to the Air Bike. Showing off customizable features and footage of people using the product. This video had a sharp focus, with the intention of highlighting only the Air Bike, as opposed to the entire brand.