Leder School of Business Case Contest

The King’s University

Each year, The King’s University of Edmonton in partnership with The Leder School of Business engages the next generation of Entrepreneurs and Business builders with a Case Contest. They bring together some of the brightest young minds in high schools around the province to compete with the goal of solving a real life problem.’

For this case: Everyone knows we need to change our habits for the environment, we know what is at stake, but still – humans lack motivation in doing so. The students were tasked with creating a marketing plan that would spawn individuals into action!